Key finding: 398% ROI over three years, and a payback period less than 6 months.
Enterprises aren’t just looking for cost savings with Revenue AI — they’re reimagining their end-to-end revenue process: create, convert, close, and retain. For Clari, our new commissioned Forrester Consulting study validates what we’re seeing across the Fortune 500: leaders adopting Revenue AI today are achieving revenue outcomes that shift the trajectory of their business.
As Clari's Chief Customer Officer, I work with hundreds of best-in-class revenue teams who trust Clari’s AI with their critical business processes to consolidate fragmented data, execute Revenue Cadences for land and expand, and act with confidence using AI-driven workflows. Leveraging Clari’s AI capabilities results in more accurate forecasting, tighter pipeline management, clear visibility in deal changes, less revenue leakage, a more productive sales organization, and accelerated revenue growth. To showcase this impact across complex enterprises, Clari commissioned Forrester to conduct a Total Economic Impact™ (TEI) study.
The findings show that a composite organization representative of interviewed customers with experience using Clari achieved a 398% return on investment with payback in under 6 months and $96.2 million in net present value over three years. These numbers reveal how, with the right platform, revenue orchestration can become a competitive advantage.
Clari has facilitated communication and collaboration that has supported our ability to close larger deals.
The challenge: Revenue teams flying blind
Before diving into the results, it's important to understand the challenges our customers faced before partnering with Clari. The study — which examined five enterprises across manufacturing, software, security, and energy — revealed a troubling pattern that I hear in nearly every conversation with revenue leaders.
Prior to Clari, enterprises were drowning in manual, spreadsheet-based forecasting processes that one Chief Sales Officer described as "monsters,” which required hours of manual effort while providing little visibility into pipeline health. Teams were operating with fragmented CRM environments, inconsistent methodologies, and error-prone processes that led to revenue leakage, slipped deals, missed forecasts, and mistrust from executive leadership.
Perhaps most concerning was the lack of historical tracking. A chief sales officer in energy noted that prior to Clari, their organization had no way to reference past forecasts to learn from over-or under-performance. Without being able to understand why forecasts were missed, organizations couldn't improve their planning accuracy or make informed strategic decisions.
This reality is repeated time and again throughout my conversations with prospects. Revenue leaders consistently express their lack of visibility; fragmented data across multiple sources; their challenges in making critical business decisions due to unreliable data or gut instinct rather than trusted data with AI-generated, actionable insights.
Our existing customer landscape now has about an 85% renewal rate, up 20 points in the last seven months.
The transformation: From chaos to clarity
After implementing Clari, these same enterprises experienced significant ( measurable) improvements across nearly every dimension of their revenue operations. These customer results speak volumes about what's possible when revenue teams have the right tools and insights:
Growth Impact
- 6% increase in win rate, leading to $25M in new revenue over three years.
- 3.5% higher retention and 2.5% higher customer spend, creating $52M in expansion revenue.
- Million-dollar deals tripled over five years.
Efficiency Impact
- 50% reduction in admin tasks, saving $22.7M.
- 33% faster forecasting, driving $3.8M in productivity gains.
- 90% fewer misallocated funds, leading to $14M in avoided waste
Forecasting Impact
- Accuracy improved from 8–9% variance to 5–6% variance.
- Result: board-level trust and confidence in the numbers.
One senior director of sales operations in the security sector shared: "Clari has facilitated communication and collaboration between our prime sales team and the renewals team. Over time, Clari has gradually become a center of gravity for selling broadly - and selling really takes a village. That kind of collaboration and alignment to support a village happens in Clari."
These improvements represent a fundamental shift in how revenue teams operate, creating a compounding effect that accelerates performance across every stage of the customer lifecycle:
- As their win rates increased, customers found that their teams became more confident and strategic in pursuing larger opportunities.
- Improved retention metrics demonstrated that Clari’s benefits extended far beyond initial sales success into long-term customer relationships.
That same compounding effect is now being supercharged by AI. Sellers leveraging Clari AI capabilities are closing new logo deals 20% faster than they were just two years ago with Clari. This underscores how our technology is reshaping the sales process to deliver both speed and efficiency. Together, AI and revenue orchestration don’t just enable teams to close deals more quickly; they create a scalable, repeatable framework for sustained growth.
Operational excellence at massive enterprise scale
A vice president of sales operations in software said: "We've saved 90% of the time spent taking data out of a system to roll up the forecast. Four regional sales leaders were probably spending four hours a week each; now it's more like one."
These efficiency gains give teams the time back to focus on strategic planning, customer engagement, and deal coaching. Sales leaders noted that automated forecasting significantly improved pipeline accuracy and confidence.
Clari’s AI capabilities reveal hidden inefficiencies that had been draining resources for years. New streamlined processes and visibility across teams enabled data-driven decisions in real-time and faster response to market opporunities–increasing overall sales velocity.
Forecast accuracy that builds trust
Beyond efficiency gains, organizations achieved unprecedented forecast precision. A senior director of sales operations explained: "We want teams within, at an absolute minimum, 10% above or below with forecast accuracy. And if you go back to when we were forecasting in ACV and TCV, typically, our forecast accuracy across the business was around 8 to 9% typically. And we are closer now with Clari to 5 or 6% on IACV, a metric that's fundamentally harder to forecast."
This level of accuracy transforms the relationship between revenue teams and executive leadership (and Wall Street), replacing hope or skepticism with confidence in the forecast.
Revenue AI outcomes: Beyond automation
What sets successful AI implementations apart isn't just automation, it's the intelligent insights that drive better decision-making. Our customers consistently highlight Clari's AI-powered features as game-changers.
We're currently using the ‘generate insights’ function within the Inspect module. It's incredibly valuable and saves us tremendous time in digesting what's happening within a given opportunity without having to spend time sorting through emails. It's also given our team tangible evidence that we don't need to micro-inspect their emails to understand what's happening in a given deal.
The compound effect: Predictable revenue growth that scales
The most exciting part of the results our customers are seeing with AI is the confidence being built across revenue teams.
This optimism signals a fundamental shift in how organizations approach their revenue operations: from reactive processes toward proactive, data-driven strategies that teams trust to make important decisions.
One executive reported: "Our existing customer landscape now has about an 85% renewal rate, up 20 points in the last seven months." While another noted that the average customer spend increased from $150,000 to $200,000 — with the number of $1M+ deals tripling over five years.
We expect the benefits to grow over time as we expand our use of Clari.
Revenue AI as a competitive advantage
We believe Forrester’s TEI study confirms what our Fortune 500 customers already know: Clari is the Revenue Orchestration Platform that transforms how enterprises run revenue.
- 398% ROI
- Payback is less than 6 months
- $96.2M in NPV
In today’s environment of relentless pressure, the enterprises that grow revenue consistently are those who leverage AI to accelerate their Go-to-Market Teams’ productivity and collaboration, build trust via accurate forecasts every quarter; and to transform their revenue operations and processes into a strategic advantage with Clari.