Research

Modernize Sales Analytics With a Realistic Generative AI Strategy

By 2027, 60% of Chief Sales Officers and sales leaders will rely on Generative AI (GenAI) as their preferred interface for accessing sales analytics.

Gartner® 2024 report, "Modernize Sales Analytics With a Realistic Generative AI Strategy," provides real-world insights from the frontlines of sales transformation.

Unlock the Full Potential of Generative AI in Sales

In this 2024 research report, we feel Gartner explores:

  • How GenAI democratizes access to both traditional and advanced sales analytics
  • Why GenAI’s nondeterministic nature demands unique governance for sales analytics
  • GenAI’s presence in a regulatory gray area for sales, with unknown risks and pitfalls

Gartner 2024 report

Modernize Sales Analytics With a Realistic Generative AI Strategy
Steve Rietberg, Sandhya Mahadevan, 25 April 2024

© 2024 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. It consists of the opinions of Gartner's research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner's Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see "Guiding Principles on Independence and Objectivity." Gartner research may not be used as input into or for the training or development of generative artificial intelligence, machine learning, algorithms, software, or related technologies.

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